In most companies, the question is not whether there are profitability leaks, but where they are hiding. Very often, organizations invest in marketing, generate leads, launch campaigns or create new products… yet results still fail to take off.
Why?
Because the Customer Journey is neither clear nor measurable.
Without integrated data and precise processes across marketing, sales and operations, the company moves forward blindly… and money escapes at every touchpoint.
At Smarketics, through our Precision by Design program, the same pattern appears again and again: companies do not lose profitability due to lack of effort, but due to lack of precision.
What a Truly Measurable Customer Journey Means
Identify Bottlenecks
Pinpoint exactly where you are losing customers and revenue at every stage.
Real Channel Performance
Know which channels really convert and which only burn budget with no return.
Understand Customer Behavior
Get a clear picture of how customers interact with your brand and what they truly want.
Align Teams
Unify marketing, sales, and operations under a single, seamless process.
Data-Driven Decisions
Stop relying on gut feelings and start making strategic choices based on hard data.
Stop Invisible Leaks
In short, it lets you stop losing money without noticing it.
And this isn't just theory.
It's exactly what the following real-world examples have demonstrated—companies of different sizes and sectors that transformed their profitability by measuring their customer journey from beginning to end.
5 Real Cases That Prove the Power of a Measurable Journey
1. Satorisan (eCommerce / Retail)
A Spanish footwear brand was experiencing blockers in its digital funnel: users were arriving, browsing… but not buying.
+76%
in overall conversion rate
+69%
in revenue in Italy
... After conducting audits, measuring each stage of the journey, and optimizing the experience with data.
2. Elmeq S.L. (B2B Industrial)
Elmeq was managing opportunities manually and with fragmented information. The key was removing internal friction and unifying data.
2x
increase in the conversion rate from leads to real projects
...After integrating a CRM and structuring a complete and measurable Customer Journey.
3. Industrial B2B Co. (DigitalMakers)
This company had plenty of traffic… but no qualified leads. Mapping the journey and automating follow-up was essential.
+62%
in lead generation
>30
qualified leads per month
...After mapping their journey, redesigning their acquisition process, segmenting by product, and automating follow-up.
4. Schneider Electric (Energy / Global B2B)
By analyzing the digital journey and automatically redistributing leads by intent level, they managed to increase commercial efficiency at a global scale and align marketing and sales with a workflow based on real data.
5. IKEA (Global Retail)
IKEA used Google Cloud and integrated analytics to understand user navigation, funnel blockers, and high-conversion profiles. This allowed them to increase digital conversion and improve personalization.
The Common Pattern: Profitability is Hidden in the Process
Most companies do not need more marketing. They need precision.
- How leads are acquired
- How they are qualified
- How they are nurtured
- How they are sold to
- How they are served
- How they are retained
And that precision only exists when the Customer Journey is clear, measurable and actionable.
How Smarketics Helps Executives Detect Profitability Leaks
The Precision by Design™ program is specifically designed to:
Map the real journey of your customers
Identify where money is being lost
- Connect marketing, sales, and operations
- Implement data and tools for profitable decision
- Increase conversion, AOV, retention, and predictability
If you want to increase your company’s profitability…
You are invited to a free diagnostic session where your main profitability leaks will be analyzed with precision.
👉 Schedule Your Session Here